Target just dropped a major eco-friendly surprise, making a huge shelf update at 1,800 of its stores that’s bound to get shoppers talking.
The big retailer teamed up with Blueland, a brand known for its environmentally smart cleaning products, to bring new, plastic-free options starting at just $6.99. This Target eco-friendly shelf update is all about making sustainable shopping way more accessible for everyday customers.
Blueland’s products aren’t your usual bottles and sprays. Instead, they come in compostable packaging with tablet or powder formats that you mix with water. It’s a smart way to cut down on plastic waste and still get powerful cleaning done. Retail Dive reported that Blueland has launched nine different products across these 1,800 Target locations, as well as online. From dishwasher detergent to toilet bowl tablets and even a hand soap starter set, shoppers get a wide range of eco-friendly cleaning goodies to choose from. Prices range between $6.99 and $13.99, with some exclusive scents available only at Target.
This isn’t just about throwing green products on shelves. Target is making a clear push to give more people easy access to products that are better for the planet. Eco-friendly items can sometimes feel intimidating or pricey, but Target’s move might just change that perception by treating these products like any other on the shelf. That said, there’s a fine line, if these items blend in too much, the powerful environmental message Blueland carries could get lost.
Sarah Paiji Yoo, Blueland’s CEO and co-founder, called the partnership a huge step forward in making eco-friendly cleaning options accessible. She explained that being available in major retailers like Target helps meet people “where they are,” making it simple for families to switch to greener products. This aligns with Blueland’s mission of offering safe, high-quality cleaning that’s good for both homes and the planet.
Blueland isn’t new to big retail partnerships. They’ve worked with Whole Foods, Costco, Kroger, HEB, and Meijer before, steadily growing their presence. But beyond retail deals, Blueland keeps innovating. In 2022, they launched a refillable powder-to-gel body wash, marking their entry into personal care products and showing they’re not just about cleaning.
While Blueland is thriving, not all green brands have nailed the retail game. Grove Collaborative gave it a shot with Target starting in 2021 but ended their partnership by 2024, showing it’s not always an easy road for eco-friendly brands in big stores.
For shoppers, this Target eco-friendly shelf update means more affordable and convenient options to go green without the usual hassle. Whether it’s cleaning your dishes, laundry, or bathroom, these new products bring sustainability right to your local Target aisle. And with prices starting at $6.99, it’s a move that could get even skeptical buyers on board.
In a world where shopping greener can sometimes feel complicated or expensive, Target’s bold shelf switch makes it clear they want to change that story. If you’ve been waiting for a sign to try eco-friendly cleaning products, this might be it, just head to one of the 1,800 stores or shop online and check out what Blueland and Target have teamed up to offer.
