There’s a new nightlife shift, and it’s not just about wild cocktails or curated wine flights. Meet the zebra striping trend, a quirky drinking style that’s changing the restaurant game. The idea is simple, alternate between alcoholic and non-alcoholic drinks throughout the night. Think cocktail, then mocktail. Or wine, then soda. And repeat.
This moderation movement is gaining traction fast, especially among Gen Z, who are opting for healthier, more budget-friendly nights out. In fact, according to IWSR, a leading authority in alcohol insights:
Zebra Striping by the Numbers:
| Statistic | Insight |
|---|---|
| 48% | Gen Z alcohol drinkers are drinking less overall |
| 68% | Prefer or enjoy non-alcoholic or low-alcohol beverages |
| #1 | Mocktails are now the top beverage paired with alcohol |
Bars and restaurants have taken notice, and they’re not just tweaking menus. They’re revamping them. You’ll now see more zero-proof wines, beers, cocktails, and spirits at your favorite spots. And these mocktails? They’re not sad, syrupy afterthoughts. They’re crafted to look and taste just like the real thing, served in proper glassware, with full flavor and flair.
Why Gen Z Loves Zebra Striping:
- It’s cheaper than ordering alcohol all night
- It fits into a wellness-first lifestyle
- It feels fresh, fun, and experimental
- It helps keep control and stay sharp
But it’s not just about saving cash. Robert Byrne, consumer research lead at Technomic, says it’s more about the vibe: “It’s a combo of wanting moderation for a healthier life and looking for more engaging, unique experiences.”
How Restaurants Are Cashing In on Zebra Striping:
- Menus with depth: Equal attention on non-alcoholic and alcoholic drinks
- Promos and deals: Discounts like 50% off cocktails after a mocktail
- Mixed drink flights: Try a series of boozy and booze-free drinks side-by-side
- Mocktails with a twist: Made with care, same glassware, and a high-end finish
Interestingly, mocktail popularity comes at a time when the alcohol industry is struggling. From overpriced cocktails (hello, $33K vodka drink!) to struggling breweries, zebra striping feels like the middle ground we actually needed.
And let’s be honest, Gen Z isn’t just following a fad here. They’re driving a shift that restaurants and bars can’t ignore. Non-alcoholic options are no longer “optional.” They’re expected.
So the next time you’re out with friends, don’t be surprised if you see a drink menu split right down the middle, alcohol on one side, bold mocktails on the other. And hey, if you mix and match? Congrats, you’re zebra striping. Welcome to the new normal.
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