Sedona Prince isn’t just known for her height, shot-blocking, or viral TikToks, she’s also one of the top earners in women’s college basketball, thanks to her strong presence on social media and a long list of brand deals. As of 2025, Sedona Prince’s net worth is estimated to be around $2 million.
That number isn’t just guesswork. A big chunk of it comes from her NIL (Name, Image, and Likeness) valuation, which is pegged at about $358,000, according to On3. That might sound low compared to the total, but it doesn’t include her personal brand strength, TikTok revenue, or additional sponsorships outside the usual sports space.
She’s locked in over 20 major NIL deals, yeah, 20. We’re talking Taco Bell, Crocs, DoorDash, Frosted Flakes, Buick, Fortnite, Dick’s Sporting Goods, and more. These aren’t just throwaway promos either. Prince has become a legit marketing face for brands that want to speak directly to Gen Z, and it’s working.
But that’s only part of the story. Sedona’s also a social media machine. She’s pulled in millions of followers, especially on TikTok, where she mixes basketball with humor, commentary, and behind-the-scenes content. Based on public estimates, her TikTok alone brings in between $4,400 to $6,000 per month, which adds up quickly.
Beyond the money, what sets Sedona apart is her influence off the court. She made headlines in 2021 when she called out the NCAA for the inequality between the men’s and women’s tournament facilities. That viral moment didn’t just bring her fame, it started a conversation that reshaped how women’s sports are viewed and valued at the college level.
Now playing for TCU, Prince has a shot at heading into the WNBA soon. And if that happens, her earnings potential could shoot up even more. A professional contract, combined with her already-established media platform, could push her into a whole new income tier.
So, is Sedona Prince rich? By most college athlete standards, definitely. But more than that, she’s turned her platform into power. Between the endorsements, content revenue, and the impact she’s making on the game, her $2 million net worth feels like just the beginning.
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