Beatport just announced it will be shutting down all its additional services to focus solely on its online store. This is bad news guys!
Founded in 2004 as the principal source of music for DJs, Beatport today attracts an audience of more than 50 million visitors a year consisting of DJs, producers, and their fans. The service has only grown since and is a direct competitor to Apple’s iTunes Store when it comes to electronic music. In the last three years since Beatport was acquired by SFX, the online service has chased an ambitious vision to broaden their platform as a one-stop dance music shop. However, following its recent auctioning announcement, Beatport has decided its time for a change in its business strategy.
With effect from May 13, Beatport has announced it will be shutting down its streaming service and mobile app, Beatport News, the video livestreaming platform, and the Events section. The company has also suspended the auction for the moment in order to have another go at survival under its current owner. Here’s the full statement:
Today, we have an important update regarding the Beatport platform and the services we offer.
When Beatport was acquired three years ago, part of the vision was to create a broad digital platform for DJs to engage fans of electronic music wherever they may be. The original Beatport Store and the Beatport brand became the foundation for this vision, upon which we added a streaming music service, mobile app, a video livestreaming platform, and a relaunched news and media property.
We have learned through this process however, that in our effort to be so many different things, we lost focus on bringing the best possible service and capabilities to our most loyal customers: the DJ community. As such, we have determined to invest in what is most important to our business and our customers, rather than adding yet another choice to a sea of streaming services.
This means we will be shutting down the Streaming service and mobile app, Beatport News, the Video livestreaming platform, and the Events section effective May 13, 2016. Additionally, while we plan to continue considering offers for Beatport, the previously detailed auction process will be suspended for now. We’d like to give our heartfelt thanks to all of the loyal listeners, readers, and viewers who have come to enjoy these services over the past year, as well as all the labels, artists, and promoters who have participated in them.
Going forward, we will refocus our attention and resources on our flagship business, the Beatport Store. We’ve already made noticeable improvements in site performance, with our most-used features (track, release, artist, and genre pages) running up to 51% faster.
For over 12 years, the Beatport Store has served DJs and the electronic music community. As a new generation of artists, performers, and sounds develop and grow, inspired by the leaders of today and the past, the Beatport Store will continue to be there to support the music and inspire the community.
— The Beatport Team
This is definitely a bold move by the owners of Beatport and while it may seem as an attempt of revival, its more likely a final push towards staying afloat.
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