Justin Bieber is not loving the spotlight shift in his marriage, and it’s becoming a real problem.
With Hailey Bieber scoring big after selling her Rhode skincare brand to e.l.f. Beauty in a jaw-dropping $1 billion deal, sources say the pop star is spiraling behind the scenes. While Hailey’s been riding high on her business success, Justin’s reportedly stuck in his feelings-and they’re not the supportive husband kind. According to two insiders close to the couple, Justin Bieber is jealous of Hailey Bieber’s moment of glory, and it’s sending serious waves through their already rocky marriage.
Behind closed doors, the tension is reportedly peaking. Insiders say that since the deal was finalized, Justin has become more distant and more obsessed with his own standing. It’s not just a bruised ego-it’s full-on resentment. The “Sorry” singer, who’s been noticeably absent from celebrating his wife’s milestone, is said to be acting like a sulky teenager. Apparently, he’s been behaving coldly, refusing to show Hailey the kind of love and support she was hoping for after the biggest business win of her life.
People close to the Biebers aren’t shocked. One insider claimed Justin has always had a need to be the dominant figure in their relationship, and seeing Hailey rise as a successful businesswoman has hit him hard. He’s reportedly struggling with the idea of being seen as second fiddle, especially after years of trying to score his own major business deals-deals that never quite hit the billion-dollar mark. One fashion industry insider said it plainly: “He resents that she’s a better businessperson than he is.”
And while Hailey has kept a public front of peace and poise-even shutting down rumors about their marriage during a Vogue interview-the reality behind the scenes seems a lot messier. The couple has faced rumors of turmoil for months, with sources saying their relationship is close to a breaking point. Hailey gave birth to their baby boy, Jack Baby Blues, last August, and while many expected that would strengthen their bond, Justin’s behavior now paints a different picture.
The vibe? Hailey is trying to be unbothered and focus on her brand, while Justin is stuck in a jealous, insecure funk. His close circle has apparently shrunk in recent months, with confidants urging him to get it together and show up for his wife. But so far, their words seem to be going in one ear and out the other. He’s reportedly withdrawn, moody, and shutting people out. One business consultant close to the couple didn’t hold back, saying Justin’s been acting like a selfish teen instead of a supportive husband and father.
This jealousy isn’t just about fame either. It’s also about business clout. Justin has long dreamed of landing big deals in the fashion or lifestyle space, but while Hailey has built a sleek, science-forward skincare brand that consumers actually love, he hasn’t made similar moves. Rhode launched in 2022 and quickly became a cult favorite thanks to products like the Peptide Glazing Fluid and Peptide Lip Treatment. Hailey’s approach to accessible, high-quality skincare made the brand explode. In 2024 alone, she expanded the line to include a cleanser called Pineapple Refresh, blushes, and even phone cases designed to hold lip treatments. It’s smart branding-and now, a billion-dollar business.
Hailey, for her part, hasn’t gloated or made it about competition. Those close to her say she’s been humble and focused on building something meaningful. She never cared about overshadowing her husband, but his reaction to her success has left her cold. She expected love and pride. Instead, she’s getting pettiness, jealousy, and distance. If Justin doesn’t shift gears soon, insiders say Hailey could eventually walk away for good.
There’s no official word from Bieber’s camp yet-reps haven’t commented on the growing buzz. But fans are worried. His recent appearances, including a surprise performance at a SZA gig where he reportedly “looked like a ghost,” have only added to concerns about his mental state. It’s clear something’s off. And now, the world is watching to see if Justin Bieber can get over himself-or if Hailey’s billion-dollar win becomes the breaking point in their marriage.
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