Yep, you read that right, Sydney Sweeney is turning her bathwater into soap, and no, this isn’t some bizarre internet hoax.
The Euphoria and White Lotus star is fully embracing the chaos after fans started actually asking for samples of her tub water. Instead of just laughing it off, she teamed up with soap brand Dr. Squatch to make it happen, for real.
The result? A limited-edition soap bar named Bathwater Bliss, featuring exfoliating sand, pine bark extract, and yes, a splash of Sydney’s own bathwater from her viral commercial shoot with the brand. She first partnered with Dr. Squatch to promote their natural body wash in a campaign where she lounged in a bubble bath. Apparently, fans didn’t just notice the ad, they really noticed the bath.
“When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap,” Sydney said in a statement that perfectly sums up her tongue-in-cheek humor and willingness to lean into the weird.
The soap’s scent is being hyped as a mix of two vibes, “the great outdoors” and “Sydney Sweeney’s bathtub.” Not exactly the usual fragrance description, but hey, it’s definitely memorable. And Sydney herself is all in on the experiment, saying, “It’s weird in the best way, and I love that we created something that’s not just unforgettable; it actually smells incredible and delivers like every other Dr. Squatch product I love.”
Aside from being just plain wild, this collab also has a purpose: calling attention to natural personal care products. Sydney added that she hopes this whole stunt encourages guys to rethink their body care routines and ditch harsh, chemical-laden products for something cleaner and better for their skin. Bold marketing move? For sure. But it’s also one that plays perfectly into the influencer-meets-pop-culture weirdness of the internet in 2025.
Only 5,000 bars of Bathwater Bliss will be made, and they go on sale at noon EST on Friday, June 6. It’s a limited drop, and judging by how fast social media lit up, they probably won’t last long. Fans have flooded the comments with everything from genuine curiosity to absolute disbelief.
One person wrote, “What has the world come to…” While another joked, “The gooners are going to spend their life savings getting as many as they can.” Someone else summed up the whole mood by saying, “Never thought I’d see the day that washing my mouth out with soap wasn’t a punishment, but I actually want to… but here we are.”
Of course, it wouldn’t be the internet without some blunt honesty too. Another user simply asked, “Are straight men ok?” Fair question.
Regardless of how you feel about rubbing celebrity bathwater on your body, you’ve got to admit, it’s kind of genius. It’s also a classic example of Sydney Sweeney using her fame in a way that’s playful, daring, and a little bit unhinged in the best way. Fans asked for something wild, and she delivered. Literally.
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