Avicii’s Groundbreaking Album ‘True’ Celebrates It’s 10th Anniversary By Releasing Unfiltered Footage Of The Album’s Creative Process – Including Never Before Seen Clips

avicii true album

It’s been ten years since the release of Avicii’s iconic album True and generations of fans are still singing along to the melodies.

In honor of the album’s 10th anniversary, Pophouse and UMe are proud to announce a remarkable tribute to the music that has touched hearts and inspired a generation, through the release of unfiltered footage of the album’s creative process, including never-before-seen clips.

True is the groundbreaking debut studio album by electronic dance music pioneer, Tim ‘Avicii’ Bergling. Released in 2013, the album seamlessly blended electronic dance music with elements of folk, country, and soul, creating a unique and genre-defying sound. Featuring hit tracks like ”Wake Me Up” and ”Hey Brother,” True showcases Avicii’s ability to transcend musical boundaries and connect with a wide range of listeners. The album’s innovative fusion of electronic beats and acoustic instruments has left an enduring impact on the music industry, solidifying Avicii’s legacy as one of the most influential house producers of all time, and his music is considered the soundtrack of a generation.

On September 13th, the same date as the album’s initial release, a wide array of content will be offered to fans, ranging from short-form pieces tailored for TikTok and YouTube Shorts to in-depth, long-form content that provides an intimate look into the album’s creative process.

As an example, footage from the ”True Tour” will be released, letting fans re-experience a memorable act seen from the audience’s point of view. In another segment of the celebratory tribute, unfiltered footage of the making of ”Addicted to You” will be showcased, including never before seen clips.

Fans worldwide can also join in the celebration of Avicii’s seminal and record-breaking album through the announcement of two new limited-edition vinyl formats*. True will be reissued on an exclusive new color, whilst the remix album True: Avicii By Avicii is releasing on vinyl for the first time. *Pre-order True HERE.

*Pre-order commences worldwide on 00:00 CET September 13th


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