Coveted UK producers Snakehips have teamed up with global superstar Zayn for their new single ‘Cruel’, which is out today. It’s a collaboration that will excite many; touted as the UK’s answer to RnB, Snakehips won an Ivor Novello for recent top 5 single ‘All My Friends’, whilst Zayn’s debut solo album ‘Mind Of Mine’ topped charts and broke records worldwide with critical acclaim.
Underpinned by Snakehips’ trademark summery, glitchy new-school RnB production, Zayn’s soulful vocals make this a summer 2016 anthem. The track comes to a climax with rousing choruses, whilst his smooth voice is left to stand alone over a solitary piano melody in the emotive intro and outro.
It’s the latest high-profile collaborative single from Snakehips, whose most recent EP featured Dr Dre protégé Anderson.Paak and popular US rapper/singer Tory Lanez. Top 5 single ‘All My Friends’ featured Chance The Rapper and Tinashe, and led to a live performance on famous US TV show Jimmy Kimmel Live. To top this off, the duo will be headlining KOKO on Thursday 6th October, tickets are available for this here!
Stream on Spotify.