The recently relaunched Dutch record label Nouveau Riche Music is back with a brand-new artist.
Earlier this week the label introduced YAGA, a mysterious character created to stir up the music industry, in a fun way by prentending YAGA hacked their IG account. Now YAGA is here with his first release.
‘Conopel’ is collaboration with the equally mysterious Russian artist Alivka, who provided the mesmerizing vocals for the track. When listening to the song that is inspired by Georgian folk music, the meaning of the track might surprise you. The song is about a beautiful landscape with amazing flowers to enjoy.
The true identity of YAGA, the new and upcoming artist that recently joined the roster of Nouveau Riche Music, making him the first artist signed since the rebranding of the label, will remain a mystery. Although the real identity of YAGA will forever be unknown, through his music, you will get to know him as a strong opinionated, passionate character that does not follow the rules.
YAGA managed to capture the strength of the universe and translated it into an innovative, mesmerizing new sound with which he’s going to concur the world.
