On Friday, March 15, Above & Beyond celebrated World Sleep Day by partnering with Pandora to take over Sleep Radio, bringing an exclusive sleep experience to Pandora listeners.
The World Sleep Day takeover featured a bedtime story read by Above & Beyond’s Tony McGuinness (“Jack and the Beanstalk”), an Above & Beyond curated playlist of songs good for sleeping on Pandora’s Sleep Radio, including selections from the Anjunadeep, Reflections, and Anjunabeats labels, and Above & Beyond’s acclaimed Flow State album, Above & Beyond tracks featured in all ’Sleep’ modalities and playlists on Pandora. The campaign is also the subject of an animated billboard appearing in Times Square NYC.
“We are delighted to have this opportunity with Pandora, not only to take ‘Flow State’ into its next Chapter but also to showcase our wider repertoire of ambient music and incredibly talented artists. This has been a huge focus for us in the last two years, and 2024’s ‘World Sleep Day Partnership’ feels like the perfect opportunity to celebrate and showcase that… while hopefully providing a suitable soundtrack & story to a good night’s sleep.”
– Angus Maxwell, Director of Streaming and Promotions at Involved Productions
Listen to Above & Beyond’s Sleep Radio takeover on Pandora here and download videos of the Times Square billboard here.
