Taylor Swift takes on Apple


The biggest news taking the round today is how Taylor Swift took on Apple and won!

Taylor swift recently wrote an open letter to Apple regarding their soon to be released Apple Music service. As per the terms, Apple would not be paying artists any royalties or fees during their 3-month trial period. Of course this did not go down well with several artists and Taylor was the only one to stand up and give it to them in their face by threatening to Boycott the service with her upcoming album ‘1989’.

“I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.

This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs.

We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”

You can read her full letter right here.

Beau, Calvin Harris was extremely proud of Taylor and posted the following tweet. (This was also the first time he openly acknowledged the fact that he was dating Taylor Swift)

Meanwhile (and yes I know this post is getting a bit long), a freelance photographer, Jason Sheldon called Swift a hypocrite for her policy towards image licencing, explaining that Swift’s attempt to control the use of her photos means that photographers might not get paid for their work.

Sheldon pointed to a “contract authorization form” that photographers are expected to sign in order to take pictures of the artist on behalf of a publication. His problem, that any photograph he takes of Swift can only be licensed once to a single publication, and so he would be unable to sell that photograph again if the newspaper decided to drop the story for something more pressing. Swift’s label, Firefly Entertainment, would also retain the rights to the photograph.

“Photographers don’t ask for your music for free. Please don’t ask us to provide you with your marketing material for free.”

You can read his full open letter right here.

Khushrav Bhada
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