Samsung teams up with Twickenham Film Studios, and it is already sounding like a big win for the future of filmmaking.
The tech giant has paired up with the iconic UK production house to take high-end display technology into the world of virtual production. If you are into film tech, it is a collab worth keeping an eye on.
Twickenham Film Studios is over a century old, favored by world-class directors. Now, teaming up with Samsung, they double down on their vision to lead the next wave of innovation in film and TV production. The focus is virtual production using LED screens, digital environments, and real-time VFX to replace traditional green screens.
Deborah Honig, Samsung Electronics Chief Customer Officer said, “As one of the world’s leaders in picture quality and screen technology, we’re thrilled by the possibilities that this might mean for the transformation of Virtual Production. For filmmakers, producers, and content creators across different industries, this technology uncovers a world of endless possibilities.
Samsung’s technology is going to make the creation of virtual content faster, cheaper, and much more flexible. It is not just about amazing visuals, but giving creators the ability to create worlds with less fuss and more control.
Sunny Vohra, Twickenham Film Studios owner, echoed that enthusiasm: “Samsung is our perfect partner. They see the value of our world-class, award-winning team and appreciate our approach in balancing investment in technology with investment in our people. That’s why so many of the world’s best filmmakers love working here.”
This new venture also marks the next step in Twickenham’s long-term growth strategy, particularly since Vohra took over the studio in 2012. It’s not just about updating tech; it’s about future-proofing one of the UK’s most iconic film studios.
This deal between Samsung and Twickenham Film Studios is about more than the headline itself; it’s a signal towards which the whole industry is heading.
Think this tech collaboration is going to change virtual production for good?
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