GRAMMY® Award-winning, RIAA platinum-certified international icon Tiësto has joined forces with multi-platinum singer/songwriter Tate McRae and Dubai’s new ultra-luxury resort Atlantis The Royal to create the spectacular new single, “10:35.”
The track is joined by a strikingly conceptual music video that will make its broadcast premiere on MTV Live, MTVU, MTV Biggest Pop and Paramount Times Square Billboards. The visual is highlighted by a performance from Tiësto and Tate throughout the stunning Atlantis The Royal resort, with the Dubai skyline as the glittering backdrop.
Also announced today is the release of Tiësto’s highly anticipated album, “Drive”, being released 24th February 2023 alongside F1 racing inspired visuals. The album is more than just an “album,” it’s an experience that showcases Tiësto’s unique style.
“Drive” will take you on the ride of your life; featuring previously released Don’t Be Shy, The Motto, The Business, and Hot in It, which have all accumulated over 3.5B streams leading into its release.
“10:35” is inspired by and encapsulates the essence, energy and electricity of Atlantis The Royal, the newest icon of the Dubai skyline and the world’s most luxurious resort. When first introduced to the resort’s architectural plans, Tiësto honed in on the duality of the daytime experience of luxury vs the nighttime’s spirit of possibility and excitement.
This juxtaposition fueled the idea for the time where day turns to night and that experience shifts – hence, “10:35.” McRae, who spent time growing up in the Middle East, proved a perfect partner, her vocals providing the ideal complement to the aspirational Atlantis The Royal brand.
“I’m very excited to be partnering with this iconic new property,” said TIËSTO. “Tate and I wanted to create a song that captured the energy of an experience at Atlantis The Royal, and I’m proud to say the feeling of 10:35 and this property are both infectious! So excited for the world to finally hear it.”
“I’m happy to announce I’m doing a partnership with the Atlantis The Royal property in Dubai with Tiësto,” said Tate McRae. “It’s always exciting to branch out and work with different brands and artists. The music video is unlike anything I’ve seen before, and the hotel is just unreal.”
“We are beyond excited that Tiësto, a music icon, and Tate McRae – one of today’s hottest stars, have joined forces to create this incredible track to celebrate Atlantis The Royal,” says Tim Kelly, Managing Director of Atlantis Dubai. “10:35’ completely captures the vibe and energy of the hotel and expresses the unmatched daytime and night-time experience we have to offer. Shooting the music video at the resort is a show stopping way for us to tease our guests and demonstrate the unrivalled luxury Atlantis The Royal promises ahead of the Grand Reveal in January. This is it.”
“The whole team at Atlantis The Royal have been a pleasure to work with throughout this campaign and Atlantic Records couldn’t be more grateful for their partnership,” said Jonathan Feldman, SVP of Brand Partnerships & Sports Marketing, Atlantic Records. “Tiësto and Tate McRae created such an incredible song that aligns perfectly with the property. From start to finish the stars have aligned on this and we’re thrilled for the launch of “10:35’.”
Crafted by the world’s leading designers, architects and artists, Atlantis The Royal is a destination where everything has been designed to challenge the boundaries of imagination. With artful masterpieces, iconic entertainment, beautiful craftsmanship at every turn, premier dining, and the highest level of service, Atlantic The Royal sets a new standard in excellence.
Soaring 43 stories high with infinite views of the Arabian Sea and Palm Island, a stay at Atlantis The Royal delivers extraordinary luxury, unlike anywhere else. The iconic resort an unprecedented ambiance steeped in exceptional extravagance, imagination and cutting-edge sophistication.