Following the release of their single ‘These Days’ feat. Kirani Ayat earlier this month, Berlin based production duo Re.decay now unveil the official video via their own label RDK Records.
It drops ahead of their upcoming album Way Out East next year that will feature 15 artists from 8 different countries and 3 continents. The first instalment of the project, the ‘These Days’ video follows Kirani as he flexes his lyrical muscles, spouting gritty yet soulful melodies in English and Hausa over Re.decay’s raw sonic palette of afro-infused rhythms tempered by smooth chords and a pulsating groove.
Directed by Richard Quagraine Amoah and filmed across stunning West African backdrops, Kirani Ayat wanders across his homeland of Ghana delivering a message of optimism and reassurance to anyone determined to be
different and innovative: “Over here it often feels like you’re either mainstream or underground. My sound is niche, I put in a lot of effort just to stand out. This track is me reminding myself ‘Darey da rana’ (‘day and night’ in Hausa) ‘life goes on we living our lives’ that I shouldn’t care much for what’s mainstream or for what’s trendy and I should just keep doing me, I just have to stay true to myself.”
With influences from Mac Miller and Anderson Paak to the likes of The Internet, Salif Keitta and Dave, Kirani has honed a signature sound that made Re.decay into instant fans, “we were amazed with the vocals that Ayat sent us. His delivery is so soulful and he strikes the perfect balance between looseness and precision.”
Whilst taking influence from Dr Dre, Little Dragon, GuiltyBeatz Kendrick Lamar, Madlib and more, Re.decay have moulded a sound that is uniquely their own. Showcasing their playful blend of eastern and western rhythms, These Days sets the tone and standard for the duo’s full album poised to marry afro-infused grooves, raw hip-hop, soulful house, and smooth R&B amongst the gritty, ethereal sonic universe of Re.decay’s catalogue.
After 2 years of producing for other artists, this will be Re.decay’s most ambitious project to date, marking a confident return to centre stage as artists in their own right.
Re.decay – ‘These Days’ (Video) is out now via RDK Records.
