After previously turning down offers, Rihanna will be taking the spotlight at the 57th Super Bowl Halftime show in her big comeback to the stage after nearly 5 years.
With a new halftime show sponsor, Apple Music for the very first time, the NFL, Rihanna, Roc Nation, all announced Saturday that the singer would lead the most high-profile 15-minute performance in music on Feb. 12, 2023 at State Farm Stadium in Glendale, Arizona.
After previously turning down the Halftime show twice in 2018 and 2019, in solidarity with San Francisco 49ers quarterback Colin Kaepernick, who was all but blacklisted from the NFL after taking a knee for the National Anthem, but this time around things have changed.
Rihanna hasn’t performed live since her 2018 appearance at the Grammy’s to perform “Wild Thoughts” with DJ Khaled. And just like that after 5 years, her come back performance is set to be at one of the largest musical stages ever, the Super Bowl Halftime show.
Since 2020, production on the Super Bowl show has been taken over by Roc Nation, who Rihanna signed with and remains with since 2014. While the halftime show will now have Apple Music attached to the name, Roc Nation will continue to produce the event as was reported by the New York Times.
After Pepsi’s 10 year sponsorship contract on the halftime show ran out, from 2023 on Apple Music will continue to sponsor the show in a multi-year partnership signed with the NFL. Speaking about the partnership in a statement earlier this week, Apple’s vice president of Apple Music and Beats, Oliver Schusser said, “Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage. We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
H/T – Rolling Stone
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