The iconic Tomorrowland has spread its wings into yet another endeavor, partnering with Universal Music Group to launch their very own new dance music label, Tomorrowland Music.
As per the official release by Universal Music Group, Tomorrowland Music will work alongside Virgin Records Germany and Virgin Music Label & Artist Services globally to support future releases and projects and ensure that Tomorrowland has access to market-leading resources and expert label teams worldwide to further reach and grow their global audience. This innovative deal allows flexibility and support from multiple label divisions within the world’s leading music company to deliver global hits.
While the pandemic has forced the festival mammoths to think outside the box with live events having to be canceled for 2 years in a row already, the label will accompany Tomorrowland other non-event ventures like the TML by Tomorrowland fashion label and the One World Radio, radio station.
Tomorrowland Music, a dedicated music division within @tomorrowland. Collaborating closely with both artists and labels, supporting them in all their recording and release activities. Prepare for a first, massive release tomorrow… Tomorrowland Music – Your Record Label. pic.twitter.com/q7W8OQHHSp
— Tomorrowland Music (@TML_musiclabel) August 26, 2021
Speaking about the venture, Michiel Beers, CEO, and founder of Tomorrowland said, “Creativity is something that can’t be stopped at Tomorrowland. I’m very proud of how resilient our team was to find new ways of bringing Tomorrowland into the reality of the last period. We have taken the extra time to focus on projects that were on our list for a long time and one of them was definitely launching our own Tomorrowland Music label.”
Magnus Textor, Head of A&R, Virgin Records Germany which has grown to become the leading music label in Germany, said, “Joining forces with Tomorrowland Music feels like love at first sight. It’s great to see that we sharing the same passion for electronic music and artists. Everyone who has ever been to Tomorrowland or even just seen one of their event films has experienced their dedication. Therefore, I’m confident the new label is going to be a special place and a great home for artists.”
The first release on the label comes from Afrojack’s collaborative moniker, Never Sleeps, and features Chico Rose and Afrojack himself this time around, with “You Got The Love.”
The first release on Tomorrowland Music: Never Sleeps (feat. @afrojack & @chicorosemusic) – You Got The Love. https://t.co/SEC72AYsgc
— Tomorrowland (@tomorrowland) August 27, 2021
H/T – Universal Music Group
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