The Chemical Brothers have revealed a music video for their new single, “Free Yourself”.
The video, which took eights months to make, was created in collaboration with the production company Outsider and content creation studio, The Mill. With a futuristic story that complements the creative artworks and the amazing music production, the track will provide an experience that will be remembered for long.
The video was directed by Dom&Nic, the creative duo who have worked with The Chemical Brothers over a period of twenty-two years and have worked on videos including “Hey Boy Hey Girl,” “Block-Rockin’ Beats,” “Setting Sun” and the award-winning video “Wide Open” from the band’s 2015 album Born In The Echoes.
“Why would artificial intelligence behave any different to humans discovering music and dance for the first time? We’ve all seen humans dancing brilliantly like robots, we’ve also seen robots dancing brilliantly like robots, but you’ve never seen robots dancing badly like humans. That’s new… The Chemical Brothers’ music allows people to get out of their box at a gig or listening to the record – it’s a moment of frenzied abandonment to the music. We wanted to capture that feeling in the idea of an oppressed robot workforce suddenly abandoning themselves to music and fun. It’s robots having fun, robots being silly and robots raving!”– Dom&Nic
The track which is already making noise on the duo’s live sets and is now set to entertain the fans with a beautifully created video.
“We are thrilled to be involved in another Dom&Nic and The Chemical Brothers collaboration”, said Wes of The Mill. He added, “Following on from the success of ‘Wide Open’ in 2016, ‘Free Yourself’ presented us with the challenge of designing and animating hundreds of robots, continuing the theme that runs through many of The Chemical Brother’s videos – dance.”
The track is highly dynamic, with a rumbling bass line and prominent percussion works. With a vocal loop and bouncy vibe having their own prominence, the track also offers a jarring, yet powerful display of music in the drop. Making use of spacey noises, and raw house music elements quite creatively, the duo have created not just a simple track, but a whole new experience.
Do not miss out on this creative display of music and video making! Download the track here now!
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